Have a calendar of events to tell people what?s going on in your restaurant. Include everything from live music to the night when kids eat free. Include happy hours and special event celebrations, such as a prime rib dinner for …
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Ready for Gen Z? 5 ways to capture this influential market
Gen Z makes up the nation?s biggest demographic ? how is your restaurant business leveraging this unprecedented opportunity? group_of_gen_z_jumping Generation Z restaurant patrons might be young, but they?re already shifting our dining culture. At 80 million strong, Americans ages 13 …
Read MoreThinking Outside the Regular Audience for Restaurant Marketing
In offering this recommended reading, I?m not suggesting you should copy the promotional ideas, especially if it?s not right for your establishment. For example, a fine dining establishment probably isn?t going to an outstanding increase in sales if it ties …
Read MoreTell customers about your restaurant?s sustainability efforts
The term ?sustainability? can mean many different things to different diners. Learn how to share your sustainability story with customers. The term ?sustainability? can mean many different things to different diners. According to Shelley Balanko, Hartman Group senior vice president …
Read MoreEstablishing Your Unique Selling Proposition (USP)
Your USP is what differentiates you from all the other restaurants out there ? especially the restaurants that look, smell and taste like yours. It?s the compilation of things that clearly separates you from the pack. Defining what your USP …
Read MoreEstablishing a Mission Statement for your Restaurant
Want your restaurant to be successful? Establish a mission statement for your restaurant and set goals for yourself. Having a vision for your restaurant is essential to running your business well. Where do you start? Ask yourself what were your …
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